Dec. 1, 2023

We Have News

The Very Contrary Fairy

Strong willed and highly capable, young princess fairy decides to run away and have life her way!  But as it gets darker and scarier, who comes to save the day?! 
MY FIRST CHILDREN'S BOOK is finally available.  I am so pleased to be able to share this with you all.
Please click HERE to order from amazon 


Two Years Old 

Our family poodle, Mr Ripp, is two years old today!  Celebrating his birthday with a pup cup, birthday song and family time is his favorite. (If you happened to send us a real estate referral I am positive he would appreciate the gift)! 

2023 Woman of the Year!!  After a decade in the business this award is very special and the amazing opportunity to continue to represent sellers, buyers and investors in the East TN Real Estate market is the honor of a lifetime.  Without YOU, this award would not exist!  
Grab an online copy today! 

View the latest version of Selling Knoxville

Click here to learn all about one of the most exclusive events offered in Knoxville TN!!!! 

Nov. 27, 2023

What does owning a home do for you

Making the decision between renting and buying a home is pivotal, and the advantages of homeownership often sway many toward owning a home. The emotional and lifestyle benefits make it a compelling choice.

Here are some reasons why buying a home could be an extraordinary move for you:

A Secure Haven in Knoxville, Tennessee: Homeownership is more than just a physical space; it embodies security and safety. According to a Fannie Mae survey, "having a sense of privacy and security" tops the reasons why people prefer owning a home. Feeling secure and having a place to relax is an invaluable comfort cherished by homeowners in Knoxville, Tennessee.

A Canvas for Personal Expression with Julia Hurley Realtor: Your home is an extension of your personality. As per the National Association of Realtors (NAR), it’s your canvas to freely express yourself through decorations, upgrades, and personal touches. With guidance from Julia Hurley, a Realtor from JustHomesGroup Brokerage, you can personalize every aspect of your home in Knoxville, Tennessee, making it uniquely yours.

Community Connection and a Decade of Service: Homeownership offers stability, nurturing a deeper bond with the community over time. Residing longer in a neighborhood builds stronger connections. Engaging in local events, gatherings, and fostering relationships with neighbors becomes integral. JustHomesGroup, with a decade of service in Knoxville, Tennessee, understands the essence of community and helps you find a home that resonates with your lifestyle.

Building Lifelong Memories with JustHomesGroup: Your home becomes a treasure trove of cherished memories, weaving together significant life moments. From celebrations to everyday life, it becomes the backdrop for your stories. The team at JustHomesGroup Brokerage believes in creating a space where you can craft and cherish these memories.

Remember, homeownership in Knoxville, Tennessee transcends finances; it’s about establishing a stable sanctuary for lasting memories. If you’re contemplating buying a home and need guidance or advice, consider JustHomesGroup for a seamless relocation experience.

My name is Julia Hurley and I am a Professional Licensed Broker of Just HomesGroup in Knoxville TN. I am a member of the Knoxville Area Associated of Realtors, Greater Smoky Mountains Association of Realtors, Knoxville Commercial Realtors and Real Tracs Nashville a.k.a. KAAR,  GSMAR, and KAARCIE, have been working in real estate since June 2014. I am a Multi-Million dollar producer and continue to excel and grow through educating myself in an effort to provide you with the best service possible.
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Nov. 20, 2023

Home for the Holidays


At this juncture every year, homeowners contemplating a move face a pivotal decision: should they sell now or defer their plans until after the holidays? Some sellers currently with homes on the market may even contemplate withdrawing their listings until the new year arrives.

However, the reality is that many buyers are actively seeking homes, and yours might be just the right fit. As highlighted in an article from Fortune Builders:

“...while a majority might pause their real estate endeavors during the holiday season, you might find that as temperatures drop, the potential for a great real estate deal starts to rise.”

To affirm this perspective, here are four compelling reasons why delaying the sale of your house might not be the best choice:

  1. The urge to own a home doesn't diminish during the holidays. While some buyers might postpone their moving plans until January, others might have experienced life changes necessitating an immediate move. Those shopping for homes during this period are typically motivated and ready to make a move. According to Investopedia:

“Anyone seeking a new home between Thanksgiving and New Year’s is usually a serious buyer. Listing your home during this time can often lead to a faster sale to a motivated buyer.”

  1. Despite a slight recent increase in the supply of homes for sale, overall inventory remains lower than pre-pandemic levels. For sellers, this means that pricing your house accurately with the help of an agent could lead to a quick sale, given that today's buyers are actively seeking more options.

  2. By controlling the days and times for home showings, you can minimize disruptions to your schedule, which is particularly valuable during this bustling season. Moreover, buyers may demonstrate increased flexibility in scheduling house tours, given the holidays often afford more time off from work.

  3. Homes adorned with holiday decorations often resonate with many buyers, allowing them to envision creating their own cherished memories. According to advice from a selling-at-holiday-time article:

“If selling around a holiday with decorations up, ensure they complement rather than overwhelm a room. Less can often be more.”

In conclusion, there exist several compelling reasons to list your house during the holiday season. Let's discuss whether now is the opportune time for you to make that move.


Nov. 15, 2023

Forecasting Higher Prices for 2024

As we approach the dawn of a new year, you might be pondering whether 2024 holds promise for your plans of buying or selling a home in Knoxville, TN. It's a wise move to seek insights from experts to make an informed decision. Buckle up, because the forecasts for the housing market ahead are quite promising. Here's what you need to know.

Forecasts Anticipate Continued Home Price Growth Let's delve into the latest home price projections from Fannie Mae, the Mortgage Bankers Association (MBA), and the National Association of Realtors (NAR) and see what they have to say about the future:

In the orange bars on the left, experts predict a year-end increase of approximately 2.8% in home prices overall for this year. They further anticipate another 1.5% increase in prices by the end of 2024. These forecasts are significant, especially considering the widespread belief that prices might plummet this year. The reality is, 2023 did not witness a massive decline in prices due to the ongoing scarcity of available homes for sale in comparison to the high demand from buyers. This persistent imbalance in supply and demand continues to propel prices upward as we step into the upcoming year.

Looking ahead, experts foresee a continuation of rising home prices in 2024, although the rate of increase is projected to be slightly lower than that of 2023. However, it's crucial to comprehend that home price appreciation is cumulative. Put simply, if the experts' predictions hold true, after experiencing a 2.8% uptick in your home's value this year as per the national average, you can anticipate a further 1.5% increase next year. This sustained growth in prices underscores the long-term value and benefits of homeownership.

Projections Indicate a Modest Rise in Sales Although 2023 has seen a rather subdued volume of home sales compared to typical market years, experts anticipate a slight uptick in activity for the upcoming year. Here's a snapshot of the projections by the same three organizations for the remainder of this year and 2024:

While the forecasts suggest only a marginal increase in total sales, this uptick signals a positive trend for both the housing market and prospective buyers and sellers in Knoxville, TN. Increased movement within the market opens up avenues for eager buyers seeking their ideal homes.

In summary, the projections for 2024 indicate a more dynamic housing market. Various life changes, such as job transitions, family expansions, marriages, or divorces, consistently prompt people to move, irrespective of prevailing market conditions. This trend is expected to persist in the coming year and beyond. Moreover, if mortgage rates experience a decline, we may witness even greater activity within the housing market.

Bottom Line When considering your next move in Knoxville's housing market, it's invaluable to be informed about expert forecasts. Understanding the market landscape empowers you to make the best decisions. Let's discuss these latest projections together and devise a tailored plan for your next housing venture in Knoxville, TN.

Oct. 27, 2023

IS Owning a Home an Investment

Invest in Your Future with Knoxville, TN Real Estate

Are you contemplating whether it's the right time to enter the real estate market in Knoxville, Tennessee? While today's mortgage rates may raise some questions, there are two compelling reasons why becoming a homeowner in Knoxville could be a wise investment:

Home Values Appreciate over Time There has been some uncertainty about the trajectory of home prices in recent years. While there was a slight dip in late 2022, this year has seen a more normalized pace of appreciation, which is positive news for Knoxville's housing market. Looking at short-term price movements can be unsettling, but a historical perspective shows that home values tend to rise consistently over time.

Drawing on data from the past 60 years from the Federal Reserve, the overall trend is clear—home prices have steadily climbed. There might have been an exception during the housing crash of 2008, but generally, home values have followed an upward trajectory. This long-term appreciation is a strong argument for choosing homeownership over renting. As prices increase and you pay down your mortgage, you're building equity. This growing equity not only secures your financial future but also enhances your net worth.

Rent Keeps Going Up Through the Years If you've experienced the frustration of rising rent costs year after year, you're not alone. Rent increases have been a consistent pattern over the past six decades. By opting for homeownership in Knoxville, you can lock in your monthly housing expenses and bid farewell to the relentless rent hikes. This stability can be a game-changer in your financial planning.

In essence, your housing payments are an investment, and it's your decision to make. Are you investing in your future or in your landlord's? When you become a homeowner in Knoxville, you're investing in your own financial well-being. Rent payments, on the other hand, are funds you won't see again.

Considering the consistent rise in home values and the relief from ongoing rent increases, homeownership offers a path to financial security. Dr. Jessica Lautz, Deputy Chief Economist and VP of Research at the National Association of Realtors (NAR), emphasizes:

"If a homebuyer is financially stable, able to manage monthly mortgage costs, and can handle the associated household maintenance expenses, then it makes sense to purchase a home."

Bottom Line In the grand scheme of things, purchasing a home in Knoxville offers numerous advantages over renting, even when mortgage rates are on the higher side. If you're interested in avoiding escalating rents and capitalizing on the long-term appreciation of home prices, let's connect to discuss your real estate options in Knoxville. It's an investment in your future that's well worth considering.

Oct. 25, 2023

Multi-Generational Housing?

In today's world of rising housing costs, many buyers are looking for ways to still be able to buy a home, especially in a city as attractive as Knoxville, Tennessee. Some of them have found a solution in multi-generational living, which offers a unique approach to housing and retirement. Multi-generational living is when two or more adult generations live together under one roof, including siblings, parents, or even grandparents. Here’s an in-depth look at why more buyers are choosing this option today, and how it can be particularly beneficial in the Knoxville, TN area for both housing and retirement.

Reasons To Buy a Multi-Generational Home

According to a recent study by the National Association of Realtors (NAR), the top two reasons people are opting for multi-generational homes today have to do with affordability:

Cost Savings: About 28% of first-time buyers and 11% of repeat buyers are deciding on a multi-generational home to save on costs. By pooling their resources, households can share the financial responsibilities like mortgage payments, utilities, property taxes, and maintenance, to make homeownership more affordable. This is especially helpful for first-time homebuyers who may be finding it tough to afford a home on their own in Knoxville's competitive housing market.

More Space: Another 28% of first-time buyers and 18% of repeat buyers are doing it because they want a larger home they couldn’t afford on their own. For some of the repeat buyers who listed this as a main motivator, it could be because they find themselves taking care of older parents while also welcoming back young adults who've returned to the nest. With everyone chipping in and combining their incomes, suddenly, that big dream home with more space is within reach in the Knoxville area, offering ample room for multi-generational households.

As the Triangle Business Journal explains:

“Choosing multi-gen living allows people to purchase a home much larger than they could afford on their own by leveraging the combined income, credit and a down payment of those that they will be occupying the home with.”

Knoxville's Multi-Generational Living and Retirement Planning

Knoxville is an ideal city for multi-generational living, especially for those considering retirement. The city offers a blend of affordability and a high quality of life, making it an attractive destination for retirees. Multi-generational living can provide support for older family members, making it easier for them to age in place while enjoying their retirement years.

Lean on an Expert

If you’re interested in this approach to housing and retirement, partner with a local real estate agent who understands the unique dynamics of multi-generational living in Knoxville. Finding the perfect multi-generational home in the area isn't as simple as shopping for a regular house. That’s because there are more people with even more opinions and needs that should be considered.

You've got to make sure everyone has their own space, find room for shared household time, and possibly even create adaptable areas for older relatives. It's a puzzle, and the pieces need to fit just right. Your real estate agent has the expertise and local knowledge to help you find that home where everyone can be comfortable without breaking the bank. As puts it:

"Having a good multigenerational property can improve the prospects of success when living with loved ones. A multigenerational home should fit the specific needs of most family members regardless of age or health. Speaking to a real-estate agent can help you gain clarity and locate a fit."

Bottom Line

Buying a multi-generational home can be a smart way to tackle some of today’s affordability challenges, especially in Knoxville's housing market. When you team up to share expenses, you can make your dream of homeownership more attainable, while simultaneously providing a supportive environment for older family members during their retirement. If this sounds like an option for you and your loved ones in Knoxville, let’s connect to help you find a home that’s the perfect fit for both housing and retirement in this beautiful city.

Celebrating the Football season with O-Line Vysen Lang's family, Legends of TN Football and the Hollingsworth Tailgate with local business owners Joe Hollingsworth and Marcus Hall (in picture).  Also, my 20th College reunion!  Maryville College, Go Scots.  Keep us updated on your events and remember, we are here to connect you with Knoxville through real estate and networking! Connect with 
Oct. 5, 2023

Losing Your Home Insurance

Fact: 90% of homeowners in 2023 saw their annual premium increase compared to the previous year. 


Also, a fact: The last thing you need is something else in your world to get more expensive. 


I know because I’m right there with you. 


But unlike the price of eggs or gas, there are a few simple things you (and a great local agent) can do to keep tabs on your homeowner's insurance costs: 


Raise your deductible

Drop non-essential coverage

Don’t make small claims

Shop around every year

Reinforce your property


If you’d like to chat more about how to save as a homeowner, I’d love to connect! At the same time, I'll pass along my favorite local insurance agents who will gladly shop multiple carriers to get you the coverage you need at rates you feel great about. 



Posted in Home Buying
Oct. 2, 2023

Why your home isn't selling

If your listing expired and your house didn’t sell, you’re likely feeling a little frustrated. Not to mention, you're also probably wondering what went wrong. Here are three questions to think about as you figure out what to do next.

Did You Limit Access to Your House?

One of the biggest mistakes you can make when selling your house is restricting the days and times when potential buyers can tour it. Being flexible with your schedule is important when you're selling your house, even though it might feel a bit stressful to drop everything and leave when buyers want to see it. After all, minimal access means minimal exposure to buyers. ShowingTime advises:

“. . . do your best to be as flexible as possible when granting access to your house for showings.”

Sometimes, the most determined buyers might come from far away. Since they're traveling to see your house, they may not be able to change their plans easily if you only offer limited times for showings. So, try to make your house available as much as you can to accommodate them. It’s simple. If no one’s able to look at it, how’s it going to sell?

Did You Make Your House Stand Out?

When selling your house, the old saying matters: you never get a second chance to make a first impression. Putting in the work to make the exterior of your home look nice is just as important as how you stage it inside. Freshen up your landscaping to improve your home’s curb appeal so you can make an impact upfront. As an article from U.S. News says:

“After all, if people drive by, but aren’t interested enough to walk through the front door, you’ll never sell your house.”

But don’t let that impact stop at the front door. By removing personal items and reducing clutter inside, you give buyers more freedom to picture themselves in the home. Additionally, a new coat of paint or cleaning the floors can go a long way to freshening up a room.

Did You Price Your House Compellingly?

Setting the right price is extremely important when you're selling your house. Even though it might feel tempting to push the price higher to maximize your profit, overpricing can scare away buyers and make it hard to sell quickly. Business Insider notes:

“. . . the biggest mistake sellers make is overpricing their home.”

If your house is priced higher than others like it, it could make buyers lose interest. Pay attention to the feedback people give your agent during open houses and showings. If lots of people are saying the same thing, it might be a good idea to think about lowering the price.

For all these insights and more, rely on a trusted real estate agent. A great agent will offer expert advice on relisting your house with effective strategies to get it sold.

Bottom Line

It’s natural to feel disappointed when your listing has expired and your house didn’t sell. Let’s connect to figure out what happened and what to reconsider or change if you want to get your house back on the market.

We are OFFERING a HUGE incentive for Q4 of 2023. 
Tiered listing systems to get your home back on the market and to help with buyers paying these high interest rates.
0-499K $7,000*
500K - $899K $12,000
900K-1.4mil $20,000
1.5Mil + $30,000
Sellers must sign a six month listing agreement and agree to use JHG brokerage for their future purchase along with out of state relocations with a realtor referred by JHG brokerage. Seller and brokerage must agree on listing price and plan for selling. 
Sellers will be responsible for paying Photographer and for half of any advertising costs disclosed at time of meeting. 
This offer is for KNOXVILLE TN area seller and only good through December 20, 2023. 
We understand that you have a lot on your plates and we understand that every penny in your pocket around the holidays and also to be able to offer buyers incentives to buy your home is IMPORTANT! 
15 listing consultations open. 865-237-7328. 

Coming soon houses 10/2/2023

Why Pricing Your House Right Is Important

The price you set for your house sends a message to potential buyers. Price it too low and you might raise questions about your home’s condition or lead buyers to assume something is wrong with the property. Not to mention, if you undervalue your house, you could leave money on the table which decreases your future buying power.

On the other hand, price it too high, and you run the risk of deterring buyers. When that happens, you may have to do a price drop to try to re-ignite interest in your house when it sits on the market for a while. But be aware that a price drop can be seen as a red flag for some buyers who will wonder why the price was reduced and what that means about the home.

In other words, think of pricing your home as a target. Your goal is to aim directly for the center – not too high, not too low, but right at market value. Pricing your house fairly based on market conditions increases the chance you’ll have more buyers who are interested in purchasing it. That makes it more likely you’ll see multiple offers, too. And if a bidding war happens, you’ll likely get an even higher final sale price. Plus, when homes are priced right, they tend to sell quickly.

To get a look into the potential downsides of over or underpricing your house and the perks that come with pricing it at market value, see the chart below:

My name is Julia Hurley and I am a Professional Licensed Broker of Just HomesGroup in Knoxville TN. I am a member of the Knoxville Area Associated of Realtors, Greater Smoky Mountains Association of Realtors, Knoxville Commercial Realtors and Real Tracs Nashville a.k.a. KAAR,  GSMAR, and KAARCIE, have been working in real estate since June 2014. I am a Multi-Million dollar producer and continue to excel and grow through educating myself in an effort to provide you with the best service possible.
Posted in Home Selling
Sept. 25, 2023

Start with Money and work Back

If you're in the market for a home in East TN this fall, there are some key insights you should be aware of. The housing landscape is quite competitive, driven by today's mortgage rates and the continuous rise in home prices. Moreover, there's a limited inventory of homes available, intensifying the competition among buyers. However, with the right strategy, you can navigate these challenging waters successfully. To kickstart your journey, the first crucial step is securing a mortgage pre-approval. By doing so, you'll gain a clear understanding of your financial position and set yourself up for success as you embark on your home search.

Why Pre-Approval Matters

To grasp the significance of pre-approval, it's essential to know what it entails. During the homebuying process, a lender assesses your financial situation to determine the amount they're willing to lend you. Subsequently, your lender will furnish you with a pre-approval letter, which outlines the maximum borrowing capacity available to you. As explained by Freddie Mac:

"A pre-approval is an indication from your lender that they are willing to lend you a certain amount of money to buy your future home. . . . Keep in mind that the loan amount in the pre-approval letter is the lender’s maximum offer. Ultimately, you should only borrow an amount you are comfortable repaying."

In essence, pre-approval equips you with vital information about the homebuying process, offering insights into your potential borrowing capacity. This knowledge becomes especially critical in the current market conditions, with rising mortgage rates and home prices impacting affordability. Understanding your financial limits empowers you to make well-informed decisions regarding your housing options.

Pre-Approval Bolsters Your Credibility as a Buyer

In a housing market where the demand for homes in Knoxville, TN, exceeds the available supply, only 52 coming soon this week, competition among buyers is fierce. Consequently, you may find yourself in a scenario where multiple buyers are vying for the same property. However, having a mortgage pre-approval can significantly elevate your standing as a serious and credible buyer.

As a Wall Street Journal (WSJ) article advises:

"If you plan to use a mortgage for your home purchase, preapproval should be among the first steps in your search process. Not only can getting preapproved help you zero in on the right price range, but it can give you a leg up on other buyers, too."

Pre-approval signals to sellers that you're not just an interested party but a prepared and financially vetted buyer. This can enhance the likelihood of a smooth, expedited sale process with minimal surprises or financial obstacles.

In Conclusion

Obtaining a pre-approval is the pivotal first stride when embarking on your journey to buy a home in Knoxville, TN. The better prepared you are, the greater your chances of securing the ideal home. To ensure you have the necessary tools and information to thrive in today's competitive market, we encourage you to connect with a trusted lender.

Ready to take the next step towards homeownership in Knoxville, TN? Explore your options and find your dream home with the expert guidance of Our team is here to assist you in making your homeownership dreams a reality. Don't miss out on the opportunity to secure your ideal home in this competitive market—contact us today!

Sept. 22, 2023

8 Fun Facts about Knoxville

8 Fun Facts About Knoxville, TN, to Help You Get to Know the Marble City

July 10, 2023 by Marcello Kline
Updated on August 22nd, 2023

Reading Time: 4 minutes

Welcome to Knoxville, a vibrant city nestled in the heart of the scenic state of Tennessee. Known as the “Marble City” due to its rich history of marble production, Knoxville is a treasure trove of unique and fascinating facts. From the historical origins behind its name to the breathtaking natural beauty nestled in the Great Smoky Mountains, and the prominent role of the Tennessee River, there is so much to discover about Knoxville.

Whether you’re already a local or you’re searching for apartments for rent or homes for sale in Knoxville, this Redfin article will uncover eight fun facts about Knoxville that will ignite your curiosity and help you get to know this remarkable city.

skyline of knoxville, tn

1. Knoxville is the third-largest city in Tennessee 

There are nearly 190,000 residents living in Knoxville, , making it the third-largest city in Tennessee (behind Nashville and Memphis). From its thriving economy and diverse job market to its rich cultural heritage and thriving arts scene, Knoxville is a city that seamlessly blends the best of both worlds. 

2. The city was named after Henry Knox

The city of Knoxville derives its name from an influential figure in American history, Henry Knox. Henry Knox served as the first United States Secretary of War, and he played a crucial role in the American Revolutionary War as a trusted military leader under General George Washington. The city’s founders honored Henry Knox by naming it after him, recognizing his contributions and the significance of his role in shaping the nation’s history.

bridge over Tennessee river

3. The Tennessee River runs through Knoxville

Flowing gracefully through the heart of Knoxville, the Tennessee River is an integral part of the city’s identity. Its shimmering waters provide a picturesque backdrop for recreational activities, waterfront dining, and serene moments of reflection. Additionally, Knoxville’s Tennessee River hosts numerous events throughout the year, such as Calhoun’s On The River and the Hotter than July Mimosa and Margarita Festival.

4. Knoxville is nestled in the foothills of the Great Smoky Mountains

Erin Morrison, owner of Erin Morrison Photography, shares how nestled within the breathtaking foothills of the Great Smoky Mountains, Knoxville enjoys a picturesque setting that beckons nature lovers and outdoor enthusiasts. Surrounded by stunning vistas and endless outdoor adventures, this vibrant city offers a unique blend of urban life and natural wonders. With such beauty, it’s no surprise why the Great Smoky Mountains National Park is the most visited national park in the United States, seeing nearly 13 million visitors in 2022.

woman with binoculars looking at the Great Smoky Mountains

5. Site of the 1982 World’s Fair

Connect the Knox podcast host, Julia Hurley, shines light on how Knoxville, TN, played host to the World’s Fair, a momentous event President Ronald Reagan opened that left an indelible mark on the city in 1982. The remnants of the fair can still be explored today, including the iconic Sunsphere, as a reminder of Knoxville’s role in shaping the future. The event drew over 11 million visitors worldwide, including the former President.

6. Knoxville is known as the “Marble City”

Renowned as the “Marble City,” Knoxville proudly showcases its historical connection to the local marble industry. The city’s architectural gems and iconic structures feature locally sourced marble, serving as a testament to Knoxville’s rich heritage. Knoxville marble can be seen within well-known architectural structures such as the National Gallery of Art in Washington, D.C., New York’s state capitol, and Grand Central Station.

Marble quarry with a yellow tractor

7. Knoxville is the birthplace of Mountain Dew

Knoxville proudly holds the title of being the birthplace of Mountain Dew, one of the world’s most popular soft drinks. In 1940, brothers Barney and Ally Hartman, who hailed from Knoxville, concocted the original formula for this fizzy beverage that would soon become an international sensation. Originally created as a mixer for whiskey, the Hartman brothers’ creation gained immense popularity for its unique citrus flavor and refreshing taste. Over the years, Mountain Dew evolved into a beloved standalone soda brand, known for its vibrant green color and energetic branding.

8. Home of Boomsday

Boomsday is a highly anticipated annual event that captures the hearts and imaginations of Knoxville residents and visitors alike. Held on Labor Day weekend, Boomsday is one of the largest fireworks shows in the United States, attracting hundreds of thousands of spectators. The event takes place along the banks of the Tennessee River, transforming downtown Knoxville into a vibrant festival ground.